EXO and SNSD’s Albums Win ‘iF Design Awards 2014’

Being one of the most prestigious design awards around the globe, ‘iF Design Awards 2014’ gave out four of its awards to SM Entertainment’s product designs.

According to SM Entertainment on January 23, EXO’s album XOXO and Girl’s Generation (SNSD)’s The Boys and I Got a Boy won packaging design awards, while EXO’s BI (Brand Identity) design won an award under the communication design category.

This was the first time that a Korean entertainment agency won awards for its BI and album package designs from ‘iF Design Awards,’ proving the competitiveness of SM’s design contents around the globe.

Meanwhile, ‘iF Design Awards 2014,’ hosted by International Forum Design, selects its winners based on the design, completeness, innovativeness and brand value.

Photo credit: SM Entertainment

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