Girl group Dal Shabet has set out to promote a family restaurant called Ashley.
Dal Shabet was recently chosen as the global ambassadors for family restaurant Ashley. They'll be spreading word about Korea's food in Korea as well as in China.
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Ashley is planning various marketing activities in Korea and China for Dal Shabet. Dal Shabet will shoot advertisements, have new album promoting events, and other promoting events.
An Ashley rep stated, "We chose Dal Shabet, who is immensely popular in both Korea and China with their recent comeback song 'B.B.B,' because their fresh and healthy image fits with the image we're trying to promote. In the days to come, Dal Shabet will help Ashley position itself as a leading food brand in Korea as well as China."
It's fitting that Dal Shabet would be chosen for this role because their popularity is as hot as ever in China. Their latest new song "B.B.B" is currently number 1 on China's largest video site Youku across 3 different music charts. Since Dal Shabet is well known and liked in China, they'll have a significant influence with their promoting activities.
Last month Dal Shabet visited Shanghai to visit the 3 Ashley restaurants in China. They held fan singing events and held interviews with the local media. Dal Shabet participated in Ashley's pilot promotions with their visit.
Source : kpopstarz[dot]com
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